-11 %
NEW CAMBRIDGE INTERNATIONAL AS AND A LEVEL BUSINESS COURSEBOOK WITH DIGITAL ACCESS (2 YEARS) - 9781108921220
- Stock: In Stock
- Publisher: Cambridge University Press
- Weight: 0.50kg
- ISBN: 9781108921220
RM227.70
RM255.80
Ex Tax: RM227.70
Description
- Coursebook with digital access for Cambridge International AS and A Level Business syllabus.
- Aim: Help learners understand business concepts to progress confidently through the syllabus.
- New features in fourth edition:
- 'Business in Context' and 'Business in Action' sections using local and global case studies.
- Real-life business scenarios to engage students.
- 'Preparing for Assessment' chapter and exam-style questions aid exam preparation.
- Contents:
- Introduction
- Introducing command words
- Getting started with AS & A Level Business
- Unit 1: Business and its environment
- Enterprise
- Business structure
- Size of business
- Business objectives
- Stakeholders in a business
- External influences on business activity
- External economic influences on business activity
- Business strategy
- Corporate planning and implementation
- Unit 2: Human resource management
- Human resource management
- Motivation
- Management
- Organisational structure
- Business communication
- Leadership
- Human resource management strategy
- Unit 3: Marketing
- The nature of marketing
- Market research
- The marketing mix – product and price
- The marketing mix – promotion and place
- Marketing analysis
- Marketing strategy
- Unit 4: Operations management
- The nature of operations
- Inventory management
- Capacity utilisation and outsourcing
- Location and scale
- Quality management
- Operations strategy
- Unit 5: Finance and accounting
- Business finance
- Forecasting and managing cash flows
- Costs
- Budgets
- Financial statements
- Analysis of published accounts
- Investment appraisal
- Finance and accounting strategy
- Preparing for assessment
- Glossary
- Index
- Acknowledgements