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NEW CAMBRIDGE INTERNATIONAL AS AND A LEVEL BUSINESS WORKBOOK WITH DIGITAL ACCESS (2 YEARS) - 9781108926003
- Stock: In Stock
- Publisher: Cambridge University Press
- Weight: 0.25kg
- ISBN: 9781108926003
RM93.20
RM104.70
Ex Tax: RM93.20
Description
- Workbook designed for Cambridge International AS & A Level Business learners.
- Focus on developing four key skills: Knowledge and Understanding, Application of Knowledge and Understanding, Analysis, and Evaluation.
- Features:
- Wide variety of new exam-style questions and activities for comprehensive understanding.
- Key terms grouped together to aid quick revision and support English as a second language learners.
- Worked examples, including 'improve this answer' activities, to enhance analysis, evaluation skills, and provide insight into 'good' answers
- Contents:
- How to use this book
- Introduction
- Introduction to command words
- Unit 1: Business and its environment
- Enterprise
- Business structure
- Size of business
- Business objectives
- Stakeholders in a business
- External influences on business activity
- External economic influences on business activity
- Business strategy
- Corporate planning and implementation
- Unit 2: Human resource management
- Human resource management
- Motivation
- Management
- Organisational structure
- Business communication
- Leadership
- Human resource management strategy
- Unit 3: Marketing
- The nature of marketing
- Market research
- The marketing mix – product and price
- The marketing mix – promotion and place
- Marketing analysis
- Marketing strategy
- Unit 4: Operations management
- The nature of operations
- Inventory management
- Capacity utilisation and outsourcing
- Location and scale
- Quality management
- Operations strategy
- Unit 5: Finance and accounting
- Business finance
- Forecasting and managing cash flows
- Costs
- Budgets
- Financial statements
- Analysis of published accounts
- Investment appraisal
- Finance and accounting strategy
- Acknowledgements