Description
- Full syllabus support with a comprehensive mapping grid drawn directly from the latest syllabus (0454)
- Drive achievement in students’ coursework projects with integrated support on how to apply enterprise theory
- Boost assessment performance for the Cambridge Enterprise exam
- Apply skills in context with up-to-date, international case studies
- Develop transferable skills to support success in related IGCSE subjects, like Economics and Business Studies
- Focus on real-world skills to prepare students for their future careers
- Expert support provided by authors knowledgeable in the Cambridge curriculum
- Student Book answers available on the accompanying support site
Table of Contents:
- Introduction
- Introduction to case studies
- Case studies
- Introduction to enterprise
- What is meant by enterprise
- Ways for students to be enterprising in everyday life
Setting up a new enterprise
- The enterprise process
- Types of business organization
Enterprise skills
- Skills of enterprising people
- Behaviors of entrepreneurs
Enterprise opportunities, risk, legal obligations, and ethical considerations
- Opportunities
- Risk
- Legal obligations
- Ethical considerations
Negotiation
- The negotiation process
Finance
- Sources of finance
- The concept of trade credit
- Financial terms
- Financial records
Business planning
- Business objectives
- Action plans
- Business plans
Markets and customers
- The purpose of marketing
- Market research
- Customer retention
- Marketing communications
Help and support for enterprise
- Sources of help and support
- Communication
- Types of communication
- Meetings and presentations
- Introduction to coursework
- Task 1: Choosing a suitable project
- Task 2: Planning the project
- Task 3: Using enterprise skills to implement the plan
- Task 4: Evaluating the project
- Glossary
- Index
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